I love working with pet businesses, all types and sizes. Here is a project I launched recently. Vanity Fur is an award-winning pet spa and grooming parlour by the seaside in Leigh-O- Sea. Vanity Fur has been in business since 2007 and their old website was 10 years old. It was tired and complex to update. They wanted a bright, modern design that would be attractive to clients and rank highly in search engines. They also wanted an email optin so that potential clients could contact them directly.
Context & Challenge
This popular local business didn’t want to waste a lot of money on their website, they already had a site but it wasn’t representing how their brand had changed and it wasn’t bringing in new customers.
The Company had a logo and brand palette and a large social media following, but their website was in dire need of revamp. Having the ability to have visitors subscribe to newsletters and free downloads such as their e-book “how to groom your pet at home” was also important. They also needed good content to enhance their visibility in Search Engines and to drive more traffic to their website locally.
Vanity Fur’s old website wasn’t responsive at all. You could hardly see the images and text on a mobile device. They needed a fully responsive site so wherever their customers are they can access the Vanity Fur site easily.
Rebuild From the Inside Out
The old site was written in a now ancient web developer language which meant that every change the owners wanted to make had to be done through the web company which had gone out of business.
SOCIAL MEDIA CONNECT
Although Vanity Fur had a good following on Facebook with over 4000 likes for a local business, they were missing opportunities to grow this following as there wasn’t any integration between their social media and their website.
Process & Insight
The owners of Vanity Fur were absolutely amazed at the impact their new website had on traffic to their site. They saw a 73% increase in subscribers and a 61% increase in traffic to their site. AND all for a low-cost investment!
- website traffic 61%
- email subscribers 73%
I gave the business owner a choice of suitable designs, worked with them to create the look they wanted and transferred over all their content.
I created and connected their social media accounts and connected their Mailchimp Email Opt-in system so they could sign up visitors and set up their Woocommerce shop ready to take payments.
I set up a Blog for them, took content from their archives and created the first two posts to get them going!
The owners of Vanity Fur were absolutely amazed at the impact their new website had on traffic to their site. They saw a 73% increase in subscribers and a 61% increase in traffic to their site.
AND all for a low-cost investment!
NEW Page Views
Steph took our out-of-date website with its broken links and empty pages and turned it into a smart, sleek, mobile-friendly site that has refreshed and revamped our online presence. We couldn’t be happier with the result and the support provided even after we had launched.Shadi Mehanna